For admittance to the master’s program applicants need to fulfill the following admission requirements:

• Bachelor’s degree in business administration with a minimum of 12 credit points in accounting and/or taxation and also with a minimum of 12 credit points in mathematics, statistics, and/or empirical research methods or an equivalent degree with a minimum of 12 credit points in accounting and/or taxation and also with a minimum of 12 credit points in mathematics, statistics, and/or empirical research methods.

• Proof of English language skills (level B2 CEFR) or equivalent.

• Applicants are required to show the ability to treat subjects in the areas of Management and/or Marketing under supervision with scientifically sound methods. The Bachelor’s thesis or a term paper of at least 12 pages text may serve as proof of this ability. The text must be written in German or English.

The DSH - or German Language University Entrance Exam for Foreign Students - is obligatory for all applicants whose first language is not German and who have earned their initial degree from a university (or equivalent institution) where the language of instruction is not German.

In the admissions process, points are awarded for the relevant fulfillment of the selection criteria. This primarily relates to the average grade of the previous degree and the number of credit points to be demonstrated in the above-mentioned subjects. A detailed explanation of the distribution of selection points can be found in the admission regulations (German only).

Detailed information on application requirements can be found on the master's program's website.

Students do not pay any tuition fees, the university only charges semester fees and contributions each semester.

Students complete a sound curriculum that prepares them for advanced work in academic and professional fields. We enable students to develop technical skills in terms of knowledge, heuristics, and problem-solving know-how in Management and Marketing. These skills form the foundation for further education.

In addition, conceptual skills are developed to enable students to structure complex managerial problems. These skills are complemented by the acquisition of social skills through teamwork, group discussions, role-playing, and team projects.

Moreover, an increasingly globalized world demands the integration of social skills into intercultural competence. This particularly involves the ability to successfully operate in different countries, languages, and cultures and to participate in cross-cultural teams. Therefore, the third semester is spent at one of our partner universities abroad.

The Master’s program in Management & Marketing (M.Sc.) covers four semesters and includes mandatory modules in three subject areas as well as elective modules. The study and examination regulations define the content, learning objectives, assessments, credit points (ECTS), and workload.

• 1st and 2nd semesters: mandatory modules (Methods of Empirical Research, Marketing, Management)
• 3rd semester: at a renowned partner university abroad (elective modules)
• 4th semester: Master’s thesis and independent completion of scientific research tasks

Further information is available on the program’s website and in the study and examination regulations.

Graduates acquire advanced academic knowledge and professional qualifications.

The Master’s program in Management & Marketing provides the academic foundation for careers as specialists and managers in the fields of human resources, marketing, management, knowledge management, and consulting, as well as for academic work in these areas.